ABS-CBN Lingkod Kapamilya Foundation, Inc.

Ending Violence against Children through rescue, education and media

Abuse prevention

The project aims to end violence against children in the Philippines through rescue and nationwide information and education campaigns directed towards children and communities.

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Lead Organization

ABS-CBN Lingkod Kapamilya Foundation, Inc.

Quezon City, National Capital Region, Philippines


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To learn more about – or provide significant funding to – this project, please contact Lever for Change.

Project Summary

Imagine being a child in a country ranked as the fifth most vulnerable to climate change, the top source of child pornography in the world, and where the threat of poverty and terrorism is persistent. Because of frequent natural disasters, poverty, and internal conflict, eight out of ten Filipino children experience abuse and exploitation. 80% of these are not reported because children do not know that they are being abused, they are not aware that there are child protection systems in the country, or parents are perpetrators themselves.Our solution is to set up the rescue and rehabilitation infrastructure, produce and distribute educational videos, and train children, parents, teachers, and community stakeholders on Child Protection principles. These activities will contribute to ending violence against children in the Philippines.

Problem Statement

In the Philippines, there is a silent act of terror being committed and perpetuated in its midst. It happens at home, in school, and in the community – places that are supposed to be havens. The targets are the country’s most vulnerable citizens – the children. Eight out of every 10 children in the Philippines experience some form of abuse or exploitation. The main drivers of Violence Against Children (VAC) are poverty, vulnerability to climate change, existing socio-cultural norms that condone VAC at home, and ignorance and access to available child protection services. 5 out of the 8 children who experience abuse do not report it because of ignorance. Because of poverty, parents auction their children’s naked image or video to the highest online bidder. Instead of being stewards, they view their children as assets that they can use to earn large sums of money. Frequent natural disasters and internal conflicts cause families, which usually have children, to be displaced. The displacement opens avenues for child trafficking and severely disrupts their access to quality education. Harmful beliefs and traditions on disciplining children and archaic parenting methods also contribute to this problem.There is an urgent need to educate the children, the parents and the community stakeholders in order to eradicate VAC. Having a community-based and school-based approach to combat VAC will provide maximum coverage in educating children and transforming the prevailing destructive mindsets and norms in our country that will significantly contribute to ending this silent act of terror.

Solution Overview

Our interventions can be summed into three components:1.Information and Education Campaign. This includes the production and distribution of videos, in major local dialects, about child protection and the utilization of broadcast and digital media for a national awareness campaign. The videos will target children in schools while the national awareness campaign will target households nationwide. The desired outcome for this component is for children to achieve child protection literacy especially when they are at risk of being abused. 2.Capacity Building for Parents and Local Stakeholders. To complement our media and school based interventions, we will conduct community based capacity building. We will train parents on non-violent parenting methods. We will train teachers, local leaders, local social workers, police, and lawyers to be champions of children’s rights in their communities. We will start in communities that are prone to calamities, have a high incidence of child abuse, and where there is armed conflict.3.Establishment and Expansion of Child Protection Infrastructure. Anticipating a significant increase in reports received because of the national media campaign, we will expand the operations of our 163 Hotline. We will also establish Children Centers in Visayas and Mindanao to help abused children recover and heal from their traumatic experiences.We are succeeding when there is an initial drastic increase in the reporting, which should decline over 5 years; a decrease in number of VAC incidences; and communities are prepared to readily respond to incidences of abuse.

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