Generation: You Employed

Generation: Five Million People Employed by 2030 Highly Ranked

Lead Organization

Generation: You Employed

Washington, D.C., United States

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Project Summary

Unemployment upends millions of lives, with the greatest impact felt by those with the fewest resources. Workforce programs spend over $500B to offer a way out. The majority of this spending sits within public vocational programs which have urgent policy mandates and access to funding and infrastructure, but struggle with low employment outcomes. However, their huge scale means that shifting their focus from training to employment can result in jobs for millions of diverse learners. Generation offers an employment methodology that comprises seven holistic steps, including confirming job vacancies, recruitment, training, social support, job placement, and outcome-tracking. By embedding within public programs in Brazil, India, and Kenya, we can place 500,000 people in jobs in five years – and reach five million by 2030. The result will be a higher share of diverse profiles in professions previously beyond their reach, and financial independence for our graduates and their families.

Problem Statement

Unemployment upends millions of lives, with the greatest impact felt by those with the fewest resources. There are 75 million unemployed youth, more than three times that are underemployed, and 375 million workers of all ages need new skills by 2030. This includes youth living in poverty, with limited education or significant personal challenges (e.g., single parenthood); mid-tenure workers who have lost jobs due to automation; and those -- including women, minorities, people with disabilities -- who face barriers simply because of who they are.Workforce programs spend substantial resources to offer a way out, of which the majority – over $500 billion – sits within public vocational programs, known as Technical and Vocational Education and Training (TVET). TVETs have access to funding and infrastructure to reach those in need, but struggle with low employment outcomes (10-20% job placement rates), and, in some countries, their job placement is not tracked at all (e.g. Kenya). Most TVETs provide training that is disconnected from employer demand, they have variable instructional quality, and do not offer social support or mentorship. TVETs are largely funded based on how many people enroll, not on how many people get and remain in jobs, so incentives to measure and achieve job placement are limited. However, the huge scale of TVETs means that shifting them from training-focused to employment-focused programs, along with institutionalizing outcome metrics and funding, can result in jobs for millions and serve as a beacon for other governments seeking to lift up their own unemployed people.

Solution Overview

Generation’s methodology comprises seven steps, of which training is only one:1.Confirmed job vacancies2.Student recruitment based on intrinsics and effort3.Profession-specific bootcamp (4-12 weeks of technical, behavioral, mindset training) in parallel to social support services4.Interviews with employers for immediate job placement5.Mentorship and community that follows graduates into the workplace6.Outcomes measurement for employers, graduates, and society7.Continuous data analysis Our methodology has resulted in 3,200 employers breaking traditional hiring barriers, recruiting secondary or TVET grads instead of university grads, non-technical profiles for technical jobs, and women instead of men. Our graduates are, therefore, able to access opportunities and incomes that were beyond their reach. Our global goals are: 90% graduation, 85% job placement, 75% retention at one year, and incomes above the 50th national percentile. In addition, we seek to fill 10-15% of annual vacancies for target professions in a given geography. For example, in Kenya, 10-15% of all insurance roles are filled by Generation graduates today. Our solution will help 500,000 people gain employment in five years, with a goal of extending to 5 million by 2030. We will achieve this scale and pace by embedding inside TVETs in India, Kenya, and Brazil. We have already launched such partnerships – in India with National Skills Development Corporation and Odisha Skill Development Authority, and in Kenya with the Jumuiya County bloc. And in Brazil, we are in conversations with São Paulo State Department for Economic Development to do the same.

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Project Funders

  • IKEA Foundation
  • Swedish International Development Cooperation Agency

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